PT | EN
SUPER BOCK GROUP
A REBRANDING
UNDER THE SIGN OF
OVERCOMING CHALLENGES
Film “Sea” \ Credits

Agency: Wonder\Why
Creative direction: Ricardo Miranda
Creation: Ricardo Miranda, Ricardo Reis Miranda
Client service direction and production: Filipa Robalo


Production: Garage
Director: Rogério Serrasqueiro
Assistant director: Cesário Monteiro
Executive producer: Miguel Varela
Production director: Celina Morais, Cláudia Costa
Director of photography: Leandro Ferrão
Art director: Luís Monteiro
Editor: André Adam
Direction of post-production: Patrícia Tavares
Costume designer: Isabel Carmona
Make-up and hairdresser: Antónia Rosa
Music: Peter Gregson
Sound design: Ameba
Post-production: Íngreme
Colour grading: Rushes
NEW CORPORATE BRAND MOVIE
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The Unicer name will forever remain in our history and our hearts, but it is time to move on. The name Super Bock Group allows us to boost our notoriety. It will create synergies of perception between our Group and the brand that gave us our name. We want the culture of high professional standards and innovation embodied by Super Bock to be adopted by the whole company. Super Bock is currently more than just a beer. It’s an inspiration to do more and to do better. A name that reminds us that it is only by staying together to overcome challenges that we’ll be able to survive and thrive in an increasingly competitive planet.
GOODBYE OLD NAME,
HELLO NEW NAME
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Before
After
One of the worst-kept secrets of our company is the talent and quality of our team. People don’t usually say that they work for our Group. They say instead that they are from our Group. The connection is stronger. We are part of their identity. It is also for them that we are carrying out this change. History teaches us that there are moments in which change is needed in order to preserve the things we hold dear. Later will already be too late.
TALENT
COMES FIRST
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HIGHER VALUES
IMPOSE THEMSELVES

Companies without values are soulless companies. Our principles have brought us where we are and they are to be kept: overcoming challenges with ambition; trusting people; doing things to the highest standard; and treasuring integrity.

A brand doesn’t come out of an idea. It is the result of a creative process carried out by a collective personality, over the course of many months, worked on by many different talents, across many platforms. It is from this blend of time and talent that authentic brands are born.

LOGO
It was the sea that inspired us to create the new identity of a Group which has done so much for Portugal and contributed so much to make our nationality known to the wider world.

CREATING
A BRAND
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The colour palette is practically the same as that of the product-brand. With a slight difference: Super Bock beer includes two different reds; the Super Bock Group only one.
COLOURS
It is the same as that of the Super Bock beer. The font of the Group and that of the product which gives it its name will now be twinned, symbolising their union.
TYPOGRAPHY
It is a line that begins with the logo and guides us through the whole universe of the Super Bock Group. It is through this visual world that the new brand presents itself to all of us and to the world.
Everything is part of it: from business cards to the head office, including the stationery, signage, magazines, emails, etc. All these components are like the cells of a collective organism. They all have their role. They are all important. So that everything runs like clockwork we have created special documents such as the Brand Manual and the Look and Feel which will ensure that the brand image is always respected and inspiring.
VISUAL WORLD
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PICTOGRAMS
PATTERN

VERBAL WORLD

Big brands on a planetary scale are as careful with their choice of words as with their image. The more integrated and harmonious its collective discourse, the more valuable the brand is.
In this rebranding a lot of effort has been put into creating a verbal identity, grounded in the name and values of the Group, which was then extended to the launch event speech, film voice-over, magazine texts, names of internal platforms, website, etc.

In order to influence the way our Group and our activity are seen, we enlisted the services of a team of photographers who interpreted our world, in the light of the new brand. An image bank has been created containing hundreds of unique photos which portray our authenticity.
IMAGE BANK
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Our Employees Event, hosted every 2 years, it is always a powerful moment in the history of the Group. It gathers all our people together. That is why it was the chosen time and moment to reveal our new identity. More than just a name for this event, we wanted the theme to enthuse people with the spirit of the new brand. This is where the Supernauts originate. We are 1300 sailors overcoming challenges. This is where our strength lies.
FOCUS ON
INTERNAL CULTURE
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NEW NAME,
SAME COMPANY

And because a company is also made of finance, this note is for the finance departments of our clients and suppliers: the change of the designation of the company from Unicer - Bebidas de Portugal, SGPS, S.A. and Unicer Bebidas, S.A. to Super Bock Group, SGPS, S.A. and Super Bock Bebidas, S.A.
The tax identification numbers remain the same.

NEW NAME,
SAME PRODUCTS

Being called Super Bock Group doesn’t mean that we’ll only produce Super Bock. We’ll continue to be present in the market with our still waters, sparkling waters, ciders, soft drinks, wines and sangrias.